Today nobody having any doubt of technology importance in Travel & Tourism industry. Technology has already influenced and changed the way we used to travel in past. Earlier traveler used to have travel agency to plan the travel, but now 74% travelers plan their trips over internet (as per Google Travel Study). And due to this internet travel market is having very healthy & tough competition and also having multiple challenges to provide perfect & unique experience to traveler. Global travel industry is still evolving, and having clear scope of improvement.
Technology Scope in travel industry :
1. Customize and Personalize Approach : Every individual value the unique and personalized experience they get, doesn’t matters if it is business trip or holiday. Personalization is becoming the first and major priority in modern travel industry.Some big shot of travel industry has already started providing personalized experience to their client, Delta Flights is one of them. Delta Flight has already started personalized service for Corporate clients.
2. Online Booking : Being a travel agency / agent, you can offer your customer to go over web and choose and book tour. Online services not only solving customer problems but also giving more customer base to agency also and helping to grow. More than 57% of all reservations are already coming via online and it will increase more in 2019. Online business giving perfect opportunity to grab customer by unique offering, only funda for online offering is unique deal & best customer experience.
3. Mobile Application : Basis on study, half of the travel business is already coming from mobile. Apart from facilitating booking reservation procedure, Mobile application can also be combined with IoT – Technology, and can allow hotel guest to control hotel room appliances, for a instance. Mobile application can also facilitate to customize offering basis on customer geo location, and availability.
4. IoT Technology: IoT can help customer by providing Seamless Travel Experience, like in airport this may mean some sensor to sending information to customer’s smartphone, sharing information about baggage when its nearby etc. Personal Control can help to control multiple devices in hotel during stay, internet based heating, lighting, television etc. which customer can control by single button push / device.
5. Artificial Intelligence (AI) : In Travel industry, AI is very much suitable for customer service purpose. By using chatbot, response to customer queries, will be much faster and also, it can be improved by using real time learning curve, bots can improve by own learning day by day real time customer interaction.
6. Virtual Reality (VR) : Virtual Reality is another buzz work in today’s era, VR allows business owner to digitally transport customer to a virtual recreation of any specific place. It is one of the most promising technology in travel & tourism sector, 360-degree video view can be a game changer for any hotel / property.
7. Augmented Reality (AR) : AR is similar to virtual reality but rather than replacing, it involves to augmenting a person’s real surrounding. Major plus point with AR is, this technology is cheaper to Virtual Reality, and user only needs smartphone or tablet device with active internet connection. Using a graphic overlay, customer experience can be greatly enhanced by providing customers with valuable information or even pure entertainment.
8. Recognition Technology: This technology covers all the biometric identifiers, which includes facial recognition, finger print recognition, retina scanning etc, this technology having potential to remove friction from purchase and making interaction seamless.
9. Big Data : In modern travel industry, big data is playing a major role, one of the biggest use of big data is to personalize user experience and improve offering basis on past experience. Another major use of big data is to calculate current business performance, and basis on that project future need to business.
Travel sector is growing fast and matching a pace by providing more attractive, customize and seamless way to book tour, will play vital role, and will help to gain advantage over some of the competitors. With this in mind, if you need to discuss it further in details, you can always touch base here.